Facebook for Government, Business, Associations and Non-Profits

Feb 11 - Thursday

8:00 AM - 10:00 AM

Facebook isn’t just for fun anymore. It’s the most popular social media platform and a growing facet of government and business communications programs. Find out how leading social media practitioners leverage this exciting, and evolving communications tool. In this timely workshop, you'll walk away with invaluable new insight to enhance your career development:

• How to sell Facebook to wary colleagues and clients

• How to use Facebook to engage key audiences

• How Facebook complements traditional media outreach

• How to measure your success

Speakers:

• LTC Gerald Ostlund, Social and New Media, US Army Reserve (@Oates86)

• Jaya Bohlmann, Vice President Public Relations, Sodexo, Inc. (@sodexoUSA)

• Ann Looper, Director Publishing/Resource Development, American Society of Landscape Architects

• Gloria Huang, Social Media Specialist, American Red Cross (@riaglo)

• Carie Lewis, Director of Emerging Media, Humane Society of the US (@cariegrls)

Moderator:

• Aaron Cohen, Director Media and Digital Communications, MS&L PR

8:00 - 8:30 am: Registration/networking/continental breakfast

8:30 - 10:00 am: Program

U.S. Navy Memorial & Heritage Center

701 Pennsylvania Avenue, NW

Washington, DC 20004

Metro: Yellow line, Navy Memorial/Archives

$35/PRSA Members;

55/non-members;

10/students/retirees;

Additional $10 at the door

http://www.prsa-ncc.org